Made Arya Wedanthara., Bonaventura., and Sri Hartini Jatmikowati
In sociological perspective, coastal tourism exploration is social phenomena. Essentially, society is heterogeneous because individuals who gather in a community have their own character. Starting from that assumption, every change that occurs in the community will lead to various perceptions. Based on this assumption, the researcher wants to describe and analyze the public perception of coastal tourism exploration in Purwodadi, Tirtoyudo, Malang, as well as to describe and analyze factors behind the formation of public perception of coastal tourism exploration in Tirtoyudo, Malang. The data analysis technique is qualitative analysis that is suggested by Miles and Huberman. The source of data is taken from the government and the community of Tirtoyudo that varies in socio-economic status and profession: (a) Head of Village/Lurah and the device; (b) traders, farmers, fishermen, private employees, housewives; (c) headmasters as well as teachers, students, drivers and registrars. This research was conducted in Purwodadi, Tirtoyudo, Malang. The location of this research was determined purposively, considering the uniqueness of Tirtoyudo compared to other sub-districts in Malang. The uniqueness includes (1) the geographical location of Tirtoyudo is in the southern suburb of Malang; (2) the influence of the community environment which is still traditional, agrarian, and maritime; (3) the high heterogeneity between the life of farmers, traders, fishermen, teachers, and drivers. The result of this study shows that according to the whole level of community of Tirtuyodo including farmers, fishermen, driver, housewives, and artists has an opinion to develop Bowele beach. Meanwhile, the public opinion on the development of Bowle beach is that the road access should be improved first before focusing on the target of becoming a national tourism destination. The community’s assessment related to the development of the coastal tourism is the development of tourism can have as positive impact towards the economy of the people because it creates new jobs and increases income.
Keywords: coastal tourism development, public perception, community environment
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